Friday, August 14, 2015

Germany July 2015

Audi is increasing the pace

First #1 for Audi

Some 2.000 EV's were sold last month in Germany, doubling sales YoY, with the EV Share slightly up to 0,61%.

Unlike the german general ranking, the local EV market is always full of surprises, with constant changes and unexpected surprises, making this one of the most antecipated markets on EVS, looking at last month ranking, another new model reached the leadership  (The Sixth in seven months), with the unstoppable Audi A3 e-Tron reaching for the first time the most desired place in the ranking, with a record 288 units.

Looking elsewhere, the Kia Soul EV also had another smashing result, selling a record 211 units and securing it the best position ever (#2). The VW e-Golf also registered a personal best, selling 189 units and joining the Monthly Top 5 for the first time since January.

PlModel
Sales  
1Audi A3 e-Tron288
2Volkswagen Golf GTE211
2Kia Soul EV211
4BMW i3194
5Volkswagen e-Golf189

The Golf GTE returned to the YTD leadership, but with a difference of only 29 units to the previous leader Outlander PHEV, anything can happen next month. The same can be said regarding Third place, with the current holder BMW i3 now being chased by the Audi A3 e-Tron, only 24 units behind.

A sign that PHEV's are the source of growth of plug-ins in Germany and changing the EV landscape, is the fact that this year the Top 4 best sellers are three PHEV's and one BEV / PHEV hybrid (BMW i3), contrasting with the three pure electrics of last year, with the only model repeating presence being the i3.

Below the top spots, the Kia Soul EV jumped again two positions to #6, while the Cayenne Plug-In (47 sales in July, new pb) climbed one position to #15.

On the other hand, the Nissan Leaf was down two positions to #8, while some of last year front-runners are down several positions regarding last year, with the Renault Zoe down six positions to #9, the VW e-Up! is down seven positions to #11 and the Fortwo ED is down eight(!) positions to #10. If Smart's car sales dive is expected because of the generation change, the VW needs desperatly a price cut, while the french is counting with the R240 version to start climbing positions (But why, oh why, don't they allow them to fast charge?!?)

Looking into the manufacturers ranking, the EV ranking it is starting to look like the general auto ranking in Germany, with Volkswagen in the lead (22% share), followed by BMW (13%), Mitsubishi (The outsider here, with 12% share) and Audi, with 10%.  

Mercedes is improving (5% share vs 2% last year), but it still has a long way to go to catch the other two premium sisters in the ranking.

PlGermanyJuly YTD'15%'14 Pl
1Volkswagen Golf GTE2111.3911213
2Mitsubishi Outlander PHEV1761.362125
3BMW i3 1941.183101
4Audi A3 e-Tron2881.1591010
5Tesla Model S13282876
6
Kia Soul EV
211739628
7
8
Volkswagen e-Golf
Nissan Leaf
189
23
722
679
6
 6
8
7
9Renault Zoe4655153
10Smart Fortwo ED5053552
 11 
12
13
14
15
16
17
18
19
20
20
22
23
24
25
26
27
28
29
30
31

Volkswagen e-Up!
Mercedes B-Class ED
BMW i8
Renault Twizy e)
Porsche Cayenne Plug-In
Volvo V60 Plug-In
Mercedes S500 Plug-In e)
Nissan e-NV200 / Evalia
Porsche Panamera Plug-In
Mercedes C350e e)
Volkswagen Passat GTE
Toyota Prius Plug-In
Audi Q7 e-Tron
Mitsubishi I-Miev
Porsche 918
BMW 2-Series A. T. PHEV
BMW X5 Plug-In
Opel Ampera
Ford Focus Electric
Peugeot iOn
Renault Fluence ZE

91
58
28
40
47
23
20
10
13
15
48
9
23
10
9
9
7
2




401
327
287
269
210
186
175
104
97
88
88
74
70
61
40
39
31
15
8
4
3

3
3
2
2
2
2
1
1
1
1
1
1
1
1
0
0
0
0
0
0
0

4
16
11
9
19
12
20
21
14
N/A
N/A
15
N/A
N/A
25
N/A
N/A
18
26
23
31


TOTAL1.98211.726100




Source: kba.de

10 comments:

  1. With 5000Euro incentives from Renault, it's very strange that ZOE sales didn't go up.

    ReplyDelete
    Replies
    1. hello they have just to wait longer for the ZOE deliveries 5 or 6 months.the orders are higher than the production. bmw has the same problem

      Delete
  2. Renault doesn't allow the R240 to fast charge because they still have Q210 to sell. The R240 already recharges at 43KW with regenerative braking, just need a firmware upgrade to allow it from charging stations. It will arrive when Renault already sold all Q210 that have stipulated in the contract with Continental and the R240 is the only available. And yes, Volkswagen needs to cut the price in e-Golf and e-Up. And at least put a 7,4KW charger in the E-Up.

    Cheers.

    ReplyDelete
  3. Regen is DC from the motor, charging is AC from the wall through the inverter; you can't draw conclusions.

    ReplyDelete
    Replies
    1. The motor is AC, need to use the inverter to DC to charge the batteries.

      Delete
    2. The motor AC -> DC converter is different from the Chameleon charger. So if one can handle 43 kW, that doesn't automatically mean the other can too.

      Delete
  4. @J

    "just need a firmware upgrade to allow it from charging stations."

    No.

    The Chameleon charger is a separate circuit and what is going on during charging is totally different from regenerative braking. The Chameleon charger uses motor windings in its circuit and in that configuration, it may well be that the motor (or other components only used in the Chameleon charger and not used in regenerative braking) limit maximum charging power.

    My guess is that they limited the Chameleon charger to 22 kW to reduce weight & cost.

    ReplyDelete
    Replies
    1. Wait and see. For more info stay tuned at goingelectric.de where this info came out.

      Delete
  5. Jose, any ideas why the Soul EV is so hot in Germany? In other markets is trails all other BEV's by a wide marging.

    ReplyDelete
    Replies
    1. I know that Kia importers across the globe have waiting lists of several months for the Soul EV, it's just another case of demand outstripping supply, for the Korean automaker to meet demand, they would have to double production, i guess the German importer just had access to a larger quota of supply.

      I read that next year they will have the triple of battery supply, so next year expect a significant increase in Kia Soul EV numbers.

      Delete